During my time as the sole creator of Epifania I have come across some amazing applications that have made my life easier. There are weeks when I have plenty of time to write, create something everyday and then there are weeks where I have no time at all. You have to plan ahead in the publishing/blogging world.
Google Spreadsheet: My intern created a spreadsheet for us to keep track of the content. It is easy to use. I can plan content ideas ahead of time, color code what is published, in editing, and not yet created.
Hootsuite: Hootsuite is just beautiful. I can schedule postings weeks in advance. The app works wonderfully on my iPad and Adroid phone. The only downside, is that I can’t use it to schedule posts on Instagram.
Latergram: YES! I was looking for an app that will allow me to schedule Instagram pictures ahead of time. The only problem with it is that it doesn’t auto post. It will send you a notification and you have to go into your Instagram app on your phone and hit confirm.
- If you can’t create “new” content everyday, make sure something is posted on social media everyday. For example, I know people would rather look at pictures on the weekends. So weekends are dedicated to pictures, quotes, and maybe drink recipes.
- Video is important. Try to incorporate video in your blog. Unfortunately you can’t schedule videos for Instagram but you can on YouTube. Remember, you have to be partner verified (meaning you will allow advertisements) in order to schedule your video.
- Write what you know and what people think you are an expert in. People/readers label you as an “expert” in some field in their minds. It’s not mean, we all label people in our heads. For example, one friend in my mine might be labeled as “crafty”. Hence, why I ask her craft advice. With that said, write what you know, but pay attention to your articles that people read the most.
- Don’t know how to do something? Research it. I have become a semi-master with social media now because I have to learn everything by trial and error.
- Real photos are a must. It will help make your blog stand out.
- Schedule on Tumblr. You can post on Hootsuite but you can’t schedule it. Remember that on Tumblr the example they give is, “Next Tuesday,11am”. That is NOT how they want you to write the date. They want you to put in “8/1/15, 11am”.
- Keep a notebook handy to write new ideas.
- Have an editor. You need a fresh pair of eyes and someone to catch your grammar mistakes.
- Invest in a DSLR camera and watch videos on how to use it.
- Go out and take random photos, to increase your stockpile of photos.
Finally I end this piece with the most important tip of all. Listen to people. People want to help you succeed. They have great ideas. You are not the smartest person.
Hugs and Smiles,