The fashion industry is one in which the dollar is king. As customers, we want affordable, and dare I say cheap, items that are readily available. But those items are not only harmful to the environment, they also hurt the people that make our clothes. Slowly but surely, the art and creativity that once dominated the fashion industry is now being overrun by profit and accessibility.
One woman decided to not be apart of it. Adriana Pavon launched an initiative called Mexico Culture and Pride, that empowers consumers to own sustainable fashion accessories. This initiative is designed to create jobs for indigenous cultures and she is starting with the people of Oaxaca, Mexico.
Pavon worked in mainstream fashion for 20 years as a designer and stylist. She was tired of the outrageous deadlines and being apart of factories that polluted the communities where their employees lived. Then she had a conversation with a vendor and she had such a moral disagreement with them that it lead to a change in her career.
“I can dictate what I will not be a part of,” Pavon stated.
Hence the creation of Mexican Culture and Pride. She went to Mexico where her family is originally from, and started the process of discovering what she could do. She was taken by surprise of all the vibrant colors of the indigenous people of Oaxaca.
“Looking at the garments, I can tell they have the same craftsmanship as Valentino, Dolce and Gabbana,” said Pavon, “but we don’t value it as the same.”
The initiative has three stages and is currently in the first stage. The organization has a live Kickstarter campaign which will end August 20th. As a supporter, you become a co-launcher of Mexico Culture & Pride. The exhibit and collections were inspired by the colors and style of Frida Khalo. Once adequate funding has been raised, the exhibit will start in 2016 in Los Angeles.
But Mexico Culture and Pride is not just asking for money. No, as a supporter, you receive a handmade gift from the people the organization works with. $10 gets you first edition postcards from the Oaxaca region; $45 dollars gets you a white hand embroidered children’s dress; $150 gets you a wool tote, and the list goes on!
As consumers, we have to be mindful of the items we purchase. I know it is hard to change all your purchasing habits but, slowly but surely, let’s show the world we appreciate good quality and the people that make such beautiful items.
Kickstarter Campaign: https://www.kickstarter.com/projects/1811229247/mexico-culture-and-pride