In this day and age, a LinkedIn profile is essential for your job search. I am not saying it will guarantee you a job but it will help you get noticed. Now unlike other social media platforms, LinkedIn is one that needs your TLC constantly. I have helped colleagues and friends create their LinkedIn profile and, surprisingly,a lot of them were scared to create one. Scared of what? Well, most of the time they are scared to share their accomplishments. No one should be scared of showing off their accomplishments. Just like how they worked hard for their accomplishments, you worked hard for yours. You should be excited to showcase to the world everything you have done. For those of you who may be a bit apprehensive about this LinkedIn thing, follow these simple steps. Take a deep breath and let’s get started.
- Add A Descriptive Heading Not Your Job: The heading says who you are as a potential candidate. Not what you are currently doing. This will require you to think about yourself as a product. How would you sell yourself?
- Include All Relevant Employee Positions: Remember your resume is a snapshot of who you are now, and your LinkedIn is the larger picture. Include as many jobs as you want. But remember your LinkedIn has to tell a story. So think about where you want your story to begin? Mine began right after college.
- Add Volunteer Positions: More and more companies are trying to hire people that fit into their culture. Show them that you are a well rounded person. Add that you were a little league coach or a team captain for a walk.
- Add A Picture ASAP: Ask a friend who is a good photographer to take your photo. Put on a nice outfit, and find a good background. You can lean up against a brick wall, sit at a cool chair in a hotel or pose with some coffee, whatever tells your story better But you need a picture.
- Add A Summary: Most of the time, people don’t have time to scroll down your profile. So your summary has to tell them where you’ve been, where you want to go and what you are a badass in. It can be as short or as long as you want.
Now, my final advice for you is to look at other people’s LinkedIn profiles. Especially people that work in your industry. Each industry has different norms. For example, I am in the creative industry, therefore I can wear a colorful dress, and smile in my photo. My husband works in the finance industry,so it best for him to wear a suit in his photo.
LinkedIn profiles are like resumes. You can ask 10 people for advice and they will all give you different advice. Take everything with a grain of salt, including this article.
Hugs and Smiles,